When recruiting for your business, it’s important to remember that job applicants are customers too. Just like any other customer, they should be treated with respect and given the same level of care. From keeping applicants informed about their application status to providing timely communication, treating job applicants as customers will not only promote your brand favourably but also show that you value people first.
1. Respond to all applicants
Responding in a timely manner to all job applicants is an important part of creating a positive first contact with your company. It’s a sign of respect for the applicants and it gives them an idea of what to expect from your organisation. You are showing that you value their time and effort, which will help build trust and loyalty.
2. Communicate
Keeping job applicants informed is not just important for employers, it’s also a common courtesy. It’s the right thing to do, and it helps ensure that candidates feel appreciated and valued.
When employers communicate clearly and concisely with job applicants, they show that they care about their experience. This can help create a positive impression of the company and make candidates more likely to accept an offer if one is made. Regular status updates, especially if there are delays, is essential for keeping candidates in the loop about their application.
3. Be prepared
Interviews are a great way to get to know potential candidates and evaluate their skills. However, they can also be stressful for both employers and candidates if not done properly. That’s why employers should take the time to prepare for an interview in advance. Not only does it show respect for the candidate, but it also ensures that everyone involved has a positive experience.
By taking the time to know your candidate beforehand and come up with well-thought-out questions, you will be able to evaluate their skills more accurately and get a better sense of who they are as a person. Most importantly, remember to listen carefully during the interview. It shows the candidate you are fully engaged in the conversation and focused on them. As a rule-of-thumb, candidates should do 70-80% of the talking.
4. The personal touch
Communicating openly and positively during the interview process, will show potential employees what the brand and company culture are all about. It also allows the interviewer to demonstrate the business values and create a relaxed atmosphere where both parties can get to know each other better. Most importantly, it puts the candidate at ease and leaves a lasting impression of their interaction with you.
Just like any other customer, job applicants will appreciate a great experience when they apply for a job. It’s important to remember that the ‘customer first’ philosophy applies to a candidate too.
By providing excellent customer service to job applicants, companies can promote their brand favourably, even if the applicant is not hired. It ensures that all applicants have a positive experience with them. This will not only improve the chances of hiring the best talent but also help build a strong employer brand in the long run.
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